I illustrated and animated an explainer video for the app of Seeds, a company that allows gamers to make microloans to entrepreneurs in East Africa. It was made in Anime Studio Pro and illustrated in Photoshop. I also animated and designed the header for their new website, to see it in action, visit:
These are the initial sketches I made to define the characters, the idea was to make different kinds of women and not stereotype what makes someone a gamer.
This was a styleframe to communicate how the final video would look. Since there wasn’t much time, it was necesary to make it very simple, along with the fact that the information was going to be displayed in text instead of voice over, it couldn’t look cluttered because it would difficult the communication.
And the animation used in the header!