Abilify - Calendar

I worked as a freelance Art Director on a high-profile CG animated pharmaceutical commercial produced by Nathan Love. The ad was for Abilify Asimtufii, a long-acting injectable treatment for Bipolar I Disorder. The commercial was 1-minute long and we also produced multiple still images for the company's website.

My role included:

• Researching references and creating mood boards for character designs, wardrobe, environments, props, and extras to establish the project's aesthetic based on the client's brief.

• Supervising concept artists for character and environment designs, providing direction and ensuring stylistic consistency.

• Revising storyboards to incorporate client feedback and align with project goals.

• Collaborating closely with CG artists, offering guidance through paint-overs and feedback on models, textures, scene setups, and overall visual coherence to ensure a seamless transition from concept art to CG, aligning with the Director's vision.

• Preparing and regularly updating pitch decks for weekly client and agency presentations.

• Designing and painting character and environment color palettes while providing ongoing feedback throughout production and post-production to ensure visual consistency.

• Painting additional textures and matte paintings as needed.